Tag Archives: youtube

Increase your nonprofit’s web marketing impact in 11 simple steps

Cover of "Inbound Marketing: Get Found Us...

Cover via Amazon

A few months ago I wrote a piece on “How to get started with Twitter to get your message out”. At that time, one of the books on my ‘must read’ pile was “Inbound Marketing” by Brian Haliigan and Dharmesh Shah, founders of Hubspot. I finally got around to cracking it open and thought I would share some of my observations.

Dharmesh and Brian were there at the start of the Social Media revolution and have created one of the most popular sites for people serious about growing their leads and customers from the web. Their aptly coined term “Inbound Marketing” denotes how conventional marketing has been flipped on its head with the emphasis on your customer finding you. Continue reading

Paul Polak’s Twelve Steps to Practical Problem Solving

Paul Polak is a physiatrist by training but has spent the past 25 years working to alleviate poverty in the developing world. His non-profit, International Development Enterprises, has come up with innovative low cost technologies that have improved the local livelihood of people at the bottom of the pyramid. For example the simply designed bamboo treadle pump has sold over 1.7 million copies and generated over $1.4 billion in farmer revenue in Bangladesh.

Paul has encapsulated his learnings in a book Out of Poverty that describes a number of these technologies. More recently, Paul has posted an interesting video on You tube that summarizes his Twelve Steps to Practical Problem Solving.

Some of the observations are commonsense ones but it is remarkable how often people forget them in their eagerness to push technology.