Tag Archives: internet

How to get started with Twitter to get your message out

With the all the buzz about Facebook, Twitter and other social media tools, organizations feel pressured into incorporating these tools into their marketing arsenal. Non-profits specially are interested in leveraging social networks as cost effective sources of volunteers and supporters and are seeking ways to convert followers to funders and donors. All of them are looking for guidance in getting started.

Based on my experience working with a number of startups, and from discussions with several others, I have compiled a quick list of do’s and don’ts that I hope will provide some guidelines to help you get started. Continue reading

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Social Media for Social Entrepreneurs

Panel Description for ForSE 2009

One of the most popular panels in the past and one that promises to be very interesting at ForSE 2009, is on Social Media for Social Entrepreneurs.  With Twitter and Facebook revolutionizing the business of marketing, can social activists lag behind? Successful grassroots efforts have helped spread the word to thousands, even millions. But the devil is in the details. How does one turn followers into funders? Motivate movements with your messages? And leverage social networks to create social change?

The experts on this panel have shown others how to maximize their impact with the latest online tools and techniques and they will help you figure out the right approach to integrating social media within your strategies.

Panelists

  • John Haydon, Social Media Consultant @johnhaydon
  • Dan Croak, Thoughtbot @croaky
  • Tushneem Dharmagadda, Director, US Operations India School Fund @tushneem

Moderator

  • Kate Brodock, Founder & Principal, The Other Side Group @just_kate

You can prepare for this panel by reading a thoughtful piece by one of the panelists, Tushneem Dharmagadda, on his blog that describes four tips for Social Entrepreneurs to leverage Social Media. For more advice and great posts on social media strategies, check out @johnhaydon and @just_kate blogs.

Finally the afternoon will include a real live interactive case study highlighting the challenges Lokvani.com, a South Asian community portal and e-magazine with over 40,000 subscribers, faces as it tries to integrate the new media tools into its online strategy. Join Lokvani team members and the content experts to help brainstorm ideas for solving Lokvani’s challenges.  The session will be moderated by Kimi Ceridon (@kalepatech), Founder of Kalepa Tech, a design firm with deep social impact experience.

TIECON Social Enterprise Track Provides New Perspective

For the first time TIECON EAST – TiE Boston’s annual conference on entrepreneurship and innovation – had a dedicated track on Social Enterprise. The three panels in the track – ‘Healthcare Innovation in a Global Village’, ‘IT & Communications for the Developing World’ and ‘Feeding 9 Billion people’ – were all well attended and engaged the attentive audience with the incisive discussions. Here are some excerpts from an article I wrote for Lokvani about the sessions. Continue reading

The 140-Character Mission: Social Media & Social Entrepreneurship

The TiE Boston Social Entrepreneurs Group put on a great interactive panel discussion on using Social Media for non profits. The panelists represented a spectrum of cutting edge users in the social media space. They included (with their Twitter ids)

  • Ken George, New Media Production Manager, WBUR Boston (@kengeorge)
  • Brian Halligan, CEO and Co-founder, HubSpot (@bhalligan)
  • Gradon Tripp, Founder, Social Media for Social Change (SM4SC) (@gradontripp)
  • Joe Waters, Director of Cause Marketing, Boston Medical Center (@joewaters)
  • Kate Brodock, Other Side Group (Moderator) (@just_kate)

After the introductory discussion two non-profits presented their current online challenges and asked the panel for direction/advice

  • Sam Vaghar, Managing Director, Millennium Campus Network (@samvaghar)
  • Julie Soforenko, Marketing and Outreach Coordinator, ACCION USA

It was a terrific session with some great insights and ideas.  I have tried to capture some of the nuggets from the evening in no particular chronological or preconceived order. Continue reading

Mobile Solutions for the Masses

After the plenary session, ForSE 2008: Forum for Social Entrepreneurs will break into multiple tracks to maximize interaction between attendees. Within each track we will have:

  • An in-depth discussion with a panel of practitioners and experts in that field.
  • A case study discussion with an emerging social entrepreneur to review and provide feedback on their business challenges.
  • Additional “How to” workshops and panels.

The six tracks themes are:

  • Adapting to Climate Change
  • Mobile Solutions for the Masses
  • Beyond Microfinance: Opportunities for change
  • Sustainable Ventures for non-profits
  • Building a Sustainable Food Supply
  • Cultivating a Generation -Engaging Young Entrepreneurs

Here is a description of one of the tracks.

Mobile Solutions for the Masses

The internet and personal computers have had a significant impact on the developing world. The advent of cell phones provided a cheap technology platform that has penetrated the farthest reaches of the world. No place better exemplifies this than India, with over 8.5 million additional subscribers in 2007, making it the country with the second largest wireless subscriber base. The cheap and pervasive technology platform has spawned a number of innovative solutions to address the social challenges at bottom of the pyramid, such as access to finance, illiteracy, and health care. This track will highlight some of these innovative solutions that have a significant potential for impact in the developing world.

Click here to register as only the first 180 registrants will get the discounted fees.