Tag Archives: non-profit

Why can’t we sell Charity like Perfume?

I realized t has been a very long while since I last wrote an article for my blog. I hope to get back in the swing of things again.

To kick things off here is thought-provoking article that was in the Wall Street Journal on Saturday,  Why Can’t We Sell Charity Like We Sell Perfume?

It raises several issues about how we could allow charities to operate differently and perhaps more effectively. Some excerpts from the article – recommend you read the entire piece. What do you think?

We have two separate rule books: one for charity and one for the rest of the economic world. The result is discrimination against charities in five critical areas. Continue reading

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12 wonderful wishes you can share for 2012

As we tick down another year and look back at all the milestones of the past year and plan for the next, it is time to also consider some of the wonderful organizations that are making an impact around the world.

Here is my list of a dozen that are making a difference in no particular order. Most of them are young organizations that are just getting started and an opportunity for you to get involved and help them on their way.

  • Greentown Labs http://greentownlabs.org/ An incubator for clean technology ventures that allows entrepreneurs to get down and dirty constructing their next generation green machines. Setup as a nonprofit and collaborative, Greentown provides a unique location for startups that need to build stuff.
  • Sol Solution http://www.sol-solution.org/ A nonprofit that helps underprivileged schools to save on expenses by installing solar solutions to offset their electricity expenses.
  • Social Capital http://www.socialcapitalinc.org/  Social Capital inc has worked over the past 10 years to strengthen communities by connecting diverse individuals, neighbors and organizations and bringing them together through civic initiatives
  • ABAN http://www.aban.org/ Is a young organization that I came across during a visit to University of North Carolina that was started by a team of passionate students that works with the street girls of Accra to help them learn a trade, make a living, and secure a future as well as helping them transform their city into a healthier environment.
  • Space with a soul http://www.spacewithasoul.org/ is another innovative nonprofit that provides shared office space and services to nonprofits. A great landing place for emerging nonprofits as they get started.
  • Peace First http://www.peacefirst.org/site/ Peacefirst works to build a safe and productive environment at schools by teaching students the skills of conflict resolution and civic engagement.
  • Samarthanam http://www.samarthanam.org/ Samarthanam is a nonprofit registered in India and the US that provides quality education, accommodation, nutritious food, vocational training to help empower the visually impaired, disabled and underprivileged in India. It runs a free middle school for underprivileged youth including the visually handicapped.
  • Merrimack Valley Sandbox http://www.uml.edu/mvsandbox/default.html Launched in 2010 November by the Deshpande Foundation, the Merrimack Valley Sandbox works with students in the Lowell/Lawrence area through partnerships with colleges and community organizations to build leadership and entrepreneurship within the Merrimack Valley.
  • LifeCity http://mylifecity.com/  LifeCity helps encourage green businesses in Louisiana through its membership organization where customers get discounts to green businesses and products and green businesses certified by LifeCity get greater visibility and support from LifeCity members.
  • Peacetones  http://peacetones.org  Peacetones supports talented, unknown artists from developing nations build their careers while giving back to their communities.
  • Vision Aid http://visionaid.org/ VisionAid works to help people with visually related disabilities in underserved areas to lead a life of independence and dignity.
  • Ummeed http://ummeed.org/ is a nonprofit that works with children with developmental disabilities in Mumbai and is one of the few that helps bring professional support to this segment of society in India.

Increase your nonprofit’s web marketing impact in 11 simple steps

Cover of "Inbound Marketing: Get Found Us...

Cover via Amazon

A few months ago I wrote a piece on “How to get started with Twitter to get your message out”. At that time, one of the books on my ‘must read’ pile was “Inbound Marketing” by Brian Haliigan and Dharmesh Shah, founders of Hubspot. I finally got around to cracking it open and thought I would share some of my observations.

Dharmesh and Brian were there at the start of the Social Media revolution and have created one of the most popular sites for people serious about growing their leads and customers from the web. Their aptly coined term “Inbound Marketing” denotes how conventional marketing has been flipped on its head with the emphasis on your customer finding you. Continue reading

How to get started with Twitter to get your message out

With the all the buzz about Facebook, Twitter and other social media tools, organizations feel pressured into incorporating these tools into their marketing arsenal. Non-profits specially are interested in leveraging social networks as cost effective sources of volunteers and supporters and are seeking ways to convert followers to funders and donors. All of them are looking for guidance in getting started.

Based on my experience working with a number of startups, and from discussions with several others, I have compiled a quick list of do’s and don’ts that I hope will provide some guidelines to help you get started. Continue reading

Launching the Go-To networking event for Social Entrepreneurs in Boston

Last month over 30 people from diverse backgrounds, but with a common interest in supporting organizations making significant social impact, gathered at Tantric India Bistro in Boston for the first monthly meeting jointly hosted by Tantric, TIE Social Entrepreneurs Group and NetSAP Boston. The TIE Social Entrepreneurs Group’s mission is to create a supportive peer-network of thought leaders, entrepreneurs, non-profit and business professionals dedicated to effective social impact. TIE Social Entrepreneurs Group working together with Mary Sen, proprietor of Tantric and a staunch supporter of social causes, and NETSAP, the Network of South Asian Professionals, hopes to make the First Monday of the Month at Tantric as the “Go To” networking venue for people interested in meeting other folks with a similar interest in organizations creating innovative social impact. Continue reading