Tag Archives: Hubspot

Increase your nonprofit’s web marketing impact in 11 simple steps

Cover of "Inbound Marketing: Get Found Us...

Cover via Amazon

A few months ago I wrote a piece on “How to get started with Twitter to get your message out”. At that time, one of the books on my ‘must read’ pile was “Inbound Marketing” by Brian Haliigan and Dharmesh Shah, founders of Hubspot. I finally got around to cracking it open and thought I would share some of my observations.

Dharmesh and Brian were there at the start of the Social Media revolution and have created one of the most popular sites for people serious about growing their leads and customers from the web. Their aptly coined term “Inbound Marketing” denotes how conventional marketing has been flipped on its head with the emphasis on your customer finding you. Continue reading

The 140-Character Mission: Social Media & Social Entrepreneurship

The TiE Boston Social Entrepreneurs Group put on a great interactive panel discussion on using Social Media for non profits. The panelists represented a spectrum of cutting edge users in the social media space. They included (with their Twitter ids)

  • Ken George, New Media Production Manager, WBUR Boston (@kengeorge)
  • Brian Halligan, CEO and Co-founder, HubSpot (@bhalligan)
  • Gradon Tripp, Founder, Social Media for Social Change (SM4SC) (@gradontripp)
  • Joe Waters, Director of Cause Marketing, Boston Medical Center (@joewaters)
  • Kate Brodock, Other Side Group (Moderator) (@just_kate)

After the introductory discussion two non-profits presented their current online challenges and asked the panel for direction/advice

  • Sam Vaghar, Managing Director, Millennium Campus Network (@samvaghar)
  • Julie Soforenko, Marketing and Outreach Coordinator, ACCION USA

It was a terrific session with some great insights and ideas.  I have tried to capture some of the nuggets from the evening in no particular chronological or preconceived order. Continue reading