A few months ago I wrote a piece on “How to get started with Twitter to get your message out”. At that time, one of the books on my ‘must read’ pile was “Inbound Marketing” by Brian Haliigan and Dharmesh Shah, founders of Hubspot. I finally got around to cracking it open and thought I would share some of my observations.
Dharmesh and Brian were there at the start of the Social Media revolution and have created one of the most popular sites for people serious about growing their leads and customers from the web. Their aptly coined term “Inbound Marketing” denotes how conventional marketing has been flipped on its head with the emphasis on your customer finding you. Continue reading