Tag Archives: Twitter

How to get started with Twitter to get your message out

With the all the buzz about Facebook, Twitter and other social media tools, organizations feel pressured into incorporating these tools into their marketing arsenal. Non-profits specially are interested in leveraging social networks as cost effective sources of volunteers and supporters and are seeking ways to convert followers to funders and donors. All of them are looking for guidance in getting started.

Based on my experience working with a number of startups, and from discussions with several others, I have compiled a quick list of do’s and don’ts that I hope will provide some guidelines to help you get started. Continue reading

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Social Media for Social Entrepreneurs

Panel Description for ForSE 2009

One of the most popular panels in the past and one that promises to be very interesting at ForSE 2009, is on Social Media for Social Entrepreneurs.  With Twitter and Facebook revolutionizing the business of marketing, can social activists lag behind? Successful grassroots efforts have helped spread the word to thousands, even millions. But the devil is in the details. How does one turn followers into funders? Motivate movements with your messages? And leverage social networks to create social change?

The experts on this panel have shown others how to maximize their impact with the latest online tools and techniques and they will help you figure out the right approach to integrating social media within your strategies.

Panelists

  • John Haydon, Social Media Consultant @johnhaydon
  • Dan Croak, Thoughtbot @croaky
  • Tushneem Dharmagadda, Director, US Operations India School Fund @tushneem

Moderator

  • Kate Brodock, Founder & Principal, The Other Side Group @just_kate

You can prepare for this panel by reading a thoughtful piece by one of the panelists, Tushneem Dharmagadda, on his blog that describes four tips for Social Entrepreneurs to leverage Social Media. For more advice and great posts on social media strategies, check out @johnhaydon and @just_kate blogs.

Finally the afternoon will include a real live interactive case study highlighting the challenges Lokvani.com, a South Asian community portal and e-magazine with over 40,000 subscribers, faces as it tries to integrate the new media tools into its online strategy. Join Lokvani team members and the content experts to help brainstorm ideas for solving Lokvani’s challenges.  The session will be moderated by Kimi Ceridon (@kalepatech), Founder of Kalepa Tech, a design firm with deep social impact experience.

The 140-Character Mission: Social Media & Social Entrepreneurship

The TiE Boston Social Entrepreneurs Group put on a great interactive panel discussion on using Social Media for non profits. The panelists represented a spectrum of cutting edge users in the social media space. They included (with their Twitter ids)

  • Ken George, New Media Production Manager, WBUR Boston (@kengeorge)
  • Brian Halligan, CEO and Co-founder, HubSpot (@bhalligan)
  • Gradon Tripp, Founder, Social Media for Social Change (SM4SC) (@gradontripp)
  • Joe Waters, Director of Cause Marketing, Boston Medical Center (@joewaters)
  • Kate Brodock, Other Side Group (Moderator) (@just_kate)

After the introductory discussion two non-profits presented their current online challenges and asked the panel for direction/advice

  • Sam Vaghar, Managing Director, Millennium Campus Network (@samvaghar)
  • Julie Soforenko, Marketing and Outreach Coordinator, ACCION USA

It was a terrific session with some great insights and ideas.  I have tried to capture some of the nuggets from the evening in no particular chronological or preconceived order. Continue reading