With the all the buzz about Facebook, Twitter and other social media tools, organizations feel pressured into incorporating these tools into their marketing arsenal. Non-profits specially are interested in leveraging social networks as cost effective sources of volunteers and supporters and are seeking ways to convert followers to funders and donors. All of them are looking for guidance in getting started.
Based on my experience working with a number of startups, and from discussions with several others, I have compiled a quick list of do’s and don’ts that I hope will provide some guidelines to help you get started. Continue reading