Tag Archives: google

Increase your nonprofit’s web marketing impact in 11 simple steps

Cover of "Inbound Marketing: Get Found Us...

Cover via Amazon

A few months ago I wrote a piece on “How to get started with Twitter to get your message out”. At that time, one of the books on my ‘must read’ pile was “Inbound Marketing” by Brian Haliigan and Dharmesh Shah, founders of Hubspot. I finally got around to cracking it open and thought I would share some of my observations.

Dharmesh and Brian were there at the start of the Social Media revolution and have created one of the most popular sites for people serious about growing their leads and customers from the web. Their aptly coined term “Inbound Marketing” denotes how conventional marketing has been flipped on its head with the emphasis on your customer finding you. Continue reading

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The New Philanthropy – New models for Social Impact

I had a great time attending the conference to celebrate the Golden Jubilee of my alma mater, IIT Bombay. The event was well attended with over 800 attendees and very well organized. It was fun catching up with some of my classmates after 30 plus years!

I had the pleasure of moderating a wonderful panel on “The New Philanthropy – New models for Social Impact” with four great speakers presenting a wide range of activities that their different organizations pursue in the social sector.  The panelists were

  • Shari Berenbach, Executive Director, Calvert Foundation
  • Omer Imtiazuddin, Health Portfolio Manager, Acumen Fund
  • Lisa Nitze, Vice President, Entrepreneur 2 Entrepreneur Program, Ashoka Global
  • Linda Segre, Managing Director, Operations & Initiatives, Google.org

I have written a more in-depth article for Lokvani, but some of the key points were: Continue reading