In the fall of 2007, a group of young potential entrepreneurs attending the course on Development Entrepreneurship at MIT struggled with a problem facing over half the developing world. As developing economies grew and provided new jobs, the infrastructure to communicate and broadcast the potential opportunities for employment was unable to keep up. The influx of migrant workers into urbanized centers provided a rich pool of available talent but the mechanisms for disseminating job needs were still rooted in the 19th century. Print advertising and, in extreme cases, roving cars with loudspeakers, were used in a scattershot manner hoping to attract potential candidates to interview for jobs. Online advertising wasn’t an option in most developing countries where internet connectivity was sporadic. The transient nature of most migrant and casual laborers made getting to the target audience even more difficult. Continue reading
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