Social Media for Social Entrepreneurs

Panel Description for ForSE 2009

One of the most popular panels in the past and one that promises to be very interesting at ForSE 2009, is on Social Media for Social Entrepreneurs.  With Twitter and Facebook revolutionizing the business of marketing, can social activists lag behind? Successful grassroots efforts have helped spread the word to thousands, even millions. But the devil is in the details. How does one turn followers into funders? Motivate movements with your messages? And leverage social networks to create social change?

The experts on this panel have shown others how to maximize their impact with the latest online tools and techniques and they will help you figure out the right approach to integrating social media within your strategies.

Panelists

  • John Haydon, Social Media Consultant @johnhaydon
  • Dan Croak, Thoughtbot @croaky
  • Tushneem Dharmagadda, Director, US Operations India School Fund @tushneem

Moderator

  • Kate Brodock, Founder & Principal, The Other Side Group @just_kate

You can prepare for this panel by reading a thoughtful piece by one of the panelists, Tushneem Dharmagadda, on his blog that describes four tips for Social Entrepreneurs to leverage Social Media. For more advice and great posts on social media strategies, check out @johnhaydon and @just_kate blogs.

Finally the afternoon will include a real live interactive case study highlighting the challenges Lokvani.com, a South Asian community portal and e-magazine with over 40,000 subscribers, faces as it tries to integrate the new media tools into its online strategy. Join Lokvani team members and the content experts to help brainstorm ideas for solving Lokvani’s challenges.  The session will be moderated by Kimi Ceridon (@kalepatech), Founder of Kalepa Tech, a design firm with deep social impact experience.

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