Daily Archives: May 6, 2009

The Increasing Focus on the Rural Indian Consumer

I have been in India for the past week and one of the trends I have noticed is the increased focus on the rural market. Perhaps it is the ongoing elections or maybe the global recession, but companies across the board seem to have a renewed emphasis on targeting the rural consumer.

Culling thru the headlines there are a few key facts that seem to stand out: Continue reading

Advertisements