Tag Archives: eJeevika

Reply to comment about Rural Indian Consumer

In response to my recent post on Rural Consumers, Joost Bonsen of MIT commented.

Thanks much for your survey of the rural consumer landscape in India. I’m curious how what you’re observing either reinforces or differs from the Hart-Prahalad BOP thesis and the cases they give, such as Hindustan Lever, etc. Plus how much of the consumer goods sector is dominated by MNCs or affiliates versus homegrowns? And finally, what’s the rural analog to Walmart or the old Sears Roebuck catalog or other innovations in the distribution systems?

I got to thinking about what he had asked and decided to write up a separate post instead of replying as a comment. So here goes. Continue reading

The Increasing Focus on the Rural Indian Consumer

I have been in India for the past week and one of the trends I have noticed is the increased focus on the rural market. Perhaps it is the ongoing elections or maybe the global recession, but companies across the board seem to have a renewed emphasis on targeting the rural consumer.

Culling thru the headlines there are a few key facts that seem to stand out: Continue reading