I have been in India for the past week and one of the trends I have noticed is the increased focus on the rural market. Perhaps it is the ongoing elections or maybe the global recession, but companies across the board seem to have a renewed emphasis on targeting the rural consumer.
Culling thru the headlines there are a few key facts that seem to stand out: Continue reading
Posted in Agricultural Development, BOP, bottom of the pyramid, India, Investment, micro-finance, microfinance, mobile technology, Poverty, Rural Consumer, Rural Development, sustainable development
Tagged BOP, Coca Cola, eJeevika, GE, India, micro-finance, mobile technology, Poverty, rural BPO, Rural Consumer, Rural Development, Social Impact, sustainable development, Wall Street Journal, WIPRO
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