Mainstream politics in India is picking up on themes of key social entrepreneurial thinkers as the two major parties prepare for elections.
In an interesting observation on the Acumen Fund Blog the blogger, Uma Hemachandran, points out that with the unexpected upset of the BJP in the last elections, in part due to inadequate attention to those struggling at the bottom, the party is now taking a page, quite literally, out of CK Prahalad’s “Bottom of the Pyramid“.
She references a speech by BJP’s LK Advani, in June 2008 where he says, “In this context, I must say that I am highly impressed by C.K. Prahlad’s theory about “The Fortune at the Bottom of the Pyramid”. I agree with his approach to poverty alleviation, which states that “if we stop seeing the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunities will open up.”
Meanwhile the Congress party realizing how it got into power has also been quoting populist thinkers. When presenting the 2007-2008 budget last year, Finance Minister P. Chidambaram quoted Dr. Yunus to justify their actions by saying, “As Dr. Muhammad Yunus, the Nobel laureate, said, “Faster growth rate is essential for faster reduction in poverty. There is no other trick to it.”“