Comments on: The Increasing Focus on the Rural Indian Consumer http://blog.ambientengines.com/2009/05/06/the-increasing-focus-on-the-rural-indian-consumer/ Exploring Entrepreneurial Ideas that Address Social Issues, Enhance the Environment, Sustain Development and Transform the Developing World Fri, 16 Jul 2010 19:12:00 +0000 hourly 1 http://wordpress.com/ By: Raj Melville http://blog.ambientengines.com/2009/05/06/the-increasing-focus-on-the-rural-indian-consumer/#comment-579 Raj Melville Thu, 11 Jun 2009 04:45:18 +0000 http://socialecosystem.wordpress.com/?p=450#comment-579 The Wall Street Journal has a timely article about new channels to get info out to rural India. The itinerant performer goes village to village http://online.wsj.com/article/SB124458376269599545.html The Wall Street Journal has a timely article about new channels to get info out to rural India. The itinerant performer goes village to village

http://online.wsj.com/article/SB124458376269599545.html

]]> By: Raj Melville http://blog.ambientengines.com/2009/05/06/the-increasing-focus-on-the-rural-indian-consumer/#comment-396 Raj Melville Tue, 12 May 2009 21:18:40 +0000 http://socialecosystem.wordpress.com/?p=450#comment-396 Joost thanks for the questions you asked. I will post a reply as a separate blog post since I do have a number of observations to add, all prompted by your Q's Joost thanks for the questions you asked. I will post a reply as a separate blog post since I do have a number of observations to add, all prompted by your Q’s

]]> By: Joost Bonsen http://blog.ambientengines.com/2009/05/06/the-increasing-focus-on-the-rural-indian-consumer/#comment-374 Joost Bonsen Thu, 07 May 2009 14:18:12 +0000 http://socialecosystem.wordpress.com/?p=450#comment-374 Raj, Thanks much for your survey of the rural consumer landscape in India. I'm curious how what you're observing either reinforces or differs from the Hart-Prahalad BOP thesis and the cases they give, such as Hindustan Lever, etc. Plus how much of the consumer goods sector is dominated by MNCs or affiliates versus homegrowns? And finally, what's the rural analog to Walmart or the old Sears Roebuck catalog or other innovations in the distribution systems? --Joost Raj,

Thanks much for your survey of the rural consumer landscape in India. I’m curious how what you’re observing either reinforces or differs from the Hart-Prahalad BOP thesis and the cases they give, such as Hindustan Lever, etc. Plus how much of the consumer goods sector is dominated by MNCs or affiliates versus homegrowns? And finally, what’s the rural analog to Walmart or the old Sears Roebuck catalog or other innovations in the distribution systems?

–Joost

]]>