How to get started with Twitter to get your message out

With the all the buzz about Facebook, Twitter and other social media tools, organizations feel pressured into incorporating these tools into their marketing arsenal. Non-profits specially are interested in leveraging social networks as cost effective sources of volunteers and supporters and are seeking ways to convert followers to funders and donors. All of them are looking for guidance in getting started.

Based on my experience working with a number of startups, and from discussions with several others, I have compiled a quick list of do’s and don’ts that I hope will provide some guidelines to help you get started. Read more »

Boston experiences water issues that 1 Billion people live with daily

Saturday morning, as families in Boston planned for a gorgeous spring day, a ten foot water pipe, that brought water to over 2 million Boston residents, ruptured.  Over 200 million gallons of water gushed out at a rate of 8 million gallons per hour. Authorities declared a state of emergency and imposed a blanket order for homeowners and businesses to boil the untreated water now flowing from their taps. Chaos and panic spread through the populace.  A run on bottled water at stores resulted in scuffles and rumors of price gouging for clean water were rampant. Read more »

On CK Prahalad and his impact on social entrepreneurship

I, like many others, was saddened to hear of the untimely passing away of Prof. C. K. Prahalad. His career spanned over three decades during which time he introduced several innovative business ideas that quickly became mainstream. He was one of the first to identify ‘core competencies’ of a business and relate it to a company’s competitive advantage. His next book introduced the concept of ‘co-creation’ where corporations engaged their customers in creating joint value. It influenced many of the approaches used by companies in the 2000s to get their customers to co-design products.

Perhaps his most widely influential work was his last book on “The Fortune at the Bottom of the Pyramid: Eradicating Poverty through profits”. In it he outlined his take on how corporations could profitably service the very large market that consists of the bottommost economic strata. While the affluent tip of the global economic pyramid consists of less than 100 million people who make over $20,000 a year, there are over 2 to 2.5 Billion people who live on less than $2 a day. Yet these markets at the bottom of the economic pyramid also have needs and wants. By properly designing products and delivery mechanisms to satisfy this segment of the consumer population, he showed how companies could make money while helping this social segment.

His Bottom of the Pyramid or BOP approach quickly caught on and today a range of multinationals are focused on creating solutions that are targeting this market segment. Examples of these include Hindustan Lever, Godrej and GE Healthcare. His philosophy that even the poorest segment had a real market need and were a viable market has helped redirect corporate strategies and will have significant impact across the globe.

CK Prahalad has been honored for his work around the world including most recently being awarded the Padma Bhushan, one of the highest civilian honors, by the Indian Government. The world will miss this strategic thinker but his legacy will continue to improve the quality of life for millions subsisting at the bottom of the pyramid. 

You can read an earlier piece I wrote about his work on my blog at “Designing for the bottom of the pyramid”.

Assured Labor – creating a mobile marketplace for jobs in emerging markets

In the fall of 2007, a group of young potential entrepreneurs attending the course on Development Entrepreneurship at MIT struggled with a problem facing over half the developing world. As developing economies grew and provided new jobs, the infrastructure to communicate and broadcast the potential opportunities for employment was unable to keep up. The influx of migrant workers into urbanized centers provided a rich pool of available talent but the mechanisms for disseminating job needs were still rooted in the 19th century. Print advertising and, in extreme cases, roving cars with loudspeakers, were used in a scattershot manner hoping to attract potential candidates to interview for jobs. Online advertising wasn’t an option in most developing countries where internet connectivity was sporadic. The transient nature of most migrant and casual laborers made getting to the target audience even more difficult. Read more »

Vijay Mahajan of BASIX on risks and results in microfinance

A good article that touches on some of the issues in my last post is a recent interview of Vijay Mahajan on the Credit Suisse website. In the interview Mr. Mahajan points out to some of the prerequisites for microfinance to pull people out of poverty. He also highlights the need to match investment growth in this sector to the available management capacity in order to avoid a bubble in the sector. Here are some extracts from his interview. Read more »

Grameen and Continuum partner to address talent gap in microfinance

Last week I had the opportunity to attend a panel discussion at Continuum, the design consultancy based in Newton, Massachusetts, on “Building Leadership in the Microfinance Sector.” Moderated by Ed Milano from Continuum, the panel consisted of a cross functional team that was studying the issue of talent acquisition and management in the microfinance sector and consisted of Peg Ross, Director of the Human Capital Center at the Grameen Foundation; Lyndon Rego, Director of the Innovation Incubator at the  Center for Creative Leadership; Lynn Pikholz, President of Shorecap Exchange; and Anna Muoio, Principal with the Social Innovation practice at Continuum.

The presentation and discussion centered around some very preliminary findings based on an initial field immersion trip and set the stage for  more detailed field research to be conducted later this year. I have outlined some of the observations that were shared at the meeting and my personal observations and reactions to what I heard. Read more »

Launching the Go-To networking event for Social Entrepreneurs in Boston

Last month over 30 people from diverse backgrounds, but with a common interest in supporting organizations making significant social impact, gathered at Tantric India Bistro in Boston for the first monthly meeting jointly hosted by Tantric, TIE Social Entrepreneurs Group and NetSAP Boston. The TIE Social Entrepreneurs Group’s mission is to create a supportive peer-network of thought leaders, entrepreneurs, non-profit and business professionals dedicated to effective social impact. TIE Social Entrepreneurs Group working together with Mary Sen, proprietor of Tantric and a staunch supporter of social causes, and NETSAP, the Network of South Asian Professionals, hopes to make the First Monday of the Month at Tantric as the “Go To” networking venue for people interested in meeting other folks with a similar interest in organizations creating innovative social impact. Read more »

Help select a winning teen social entrepreneur

Ashoka Youth Venture and Best Buy Children’s Foundation have teamed up to create the @15 Community Impact Challenge. Ashoka is known around the world as the institution that coined the term social entrepreneurship and has been actively supporting social entrepreneurs for nearly 30 years. Ashoka’s Youth Venture works to encourage this spirit of innovation and social entrepreneurship in young people. With Ashoka’s Youth Venture’s support youngsters design and launch their own social ventures to target social issues and challenges.

The Best Buy Children’s Foundation hopes to empower teens at the most critical time of their lives – early adolescence. Its @15 programs provide teens with a platform to affect social change. @15 working together with Ashoka’s Youth Venture has created the Community Impact Challenge. Youth teams from around the nation applied to enter the competition. A set of 15 finalists was chosen based on an assessment of their potential for community impact and a vision of how they would create sustainable change. Read more »

Akanksha – engaging children in education

Akanksha Classroom

Typical Akanksha Classroom

Last year we had the chance to host Vandana Goyal and Ruchika Gupta from Akanksha when they visited Boston. Over the years we had heard of the wonderful work this NGO had been doing in India and it was great to hear about their plans for expansion when they presented to a small group of interested folks at MIT. When we decided to visit India around December, we made sure that we had set aside some time to visit Akanksha at one of their facilities.    

Twenty years ago, the first Akanksha center opened for children from the slum communities of Mumbai, an innovative after school program designed to provide them with fun, engaging learning opportunities. Founded by Shaheen Mistri at the age of 18, these centers develop children’s English language fluency as well as equip them to go on to college, attain a good job and become change agents in their communities. Today, over 80% of Akanksha children go on to college to begin professional careers compared to only 30% of Indian children who successfully complete the 10th grade.     Read more »

Some reflections on Martin Luther King and non-profit leadership

Yesterday I had the opportunity to volunteer with a group at the Greater Boston Food Bank. After spending some time on the production line, and given the past weekend celebrating Martin Luther King, the group was asked to reflect on what Martin Luther King might have done in light of what we had seen and experienced, at the Greater Boston Food Bank as well as the larger set of social issues that we are exposed to in our daily lives. Read more »